Amazon How to Upload a Demonstration Video for Your Product Listing
Are you looking to give your business an edge against the 2.5 million-plus currently active sellers on Amazon? Things just got a lilliputian easier, because product videos are now bachelor to sellers on Amazon.com.
Previously, the ability to upload Amazon production videos was available simply to vendors. This capability and so expanded to Seller Central for whatsoever sellers and brand owners that were registered through the Brand Registry.
The expansion of product videos for all active sellers is a huge boost and something all sellers should be taking advantage of. Let's review some product video nuts and tips, including Amazon product video guidelines and ideas for how to brand your products shine.
Who Tin can Upload Product Videos on Amazon?
As of September 2020, product videos are bachelor to all United states sellers and vendors. In the EU and Uk Amazon locales, this characteristic is currently an option for vendors only. If you sell in another marketplace, we recommend regularly checking your Seller Central account for updates and checking the Inventory tab for any characteristic additions, regardless of whether or non at that place is an official annunciation or update from Amazon.
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At eCommerce Nurse, we frequently optimize images and product details for our wide range of clients. Nosotros recommend sellers include a product video if the feature is available to them. It has proven to increase date and conversion rates.
What is an Amazon Product Video?
On any Amazon product item page, the production images announced on the left half of the page. Optimized product images are key to your success on Amazon, so it's no surprise that adding videos tin assistance convert browsers into buyers even more than efficiently.
It's possible for sellers to add upwardly to nine images, but only seven images max will prove on almost categories. If you want to upload a product video, nosotros recommend simply uploading six images, leaving the seventh spot for your video upload. Videos may non appear on product detail pages with more than than 6 images in the tiptop carousel, and so if yous want to exist sure your video appears, simply upload vi images and one video.
Why Use a Product Video?
Videos tin can exist made in a variety of ways. For example, they can contain product details, show the product existence used, function equally a how-to for customers, or feature customer testimonials, brand information, and more.
A single video may be uploaded to multiple ASINs (upwards to 300 at a time in Seller Central and up to 2000 at a fourth dimension in Vendor Central). This ways sellers who might take limited resources tin still capitalize on this feature. In this instance, we'd recommend a more generic brand information video that can serve as a toll-effective means of promotion and increase engagement.
Videos are easy for customers to watch, specially when they are easily attainable on an Amazon production detail folio. Rather than leaving your production to go search for external videos or reviews, a customer can now see them correct on your product detail page.
Videos tin can comprise production details, show the production being used, function every bit a how-to, feature customer testimonials, provide brand information, and much more.
Videos can trigger emotions in customers or tell a story. They allow brands to showcase products creatively and in a way that places them in a lifestyle situation. Videos can combine music, colors/logos, voice-overs, and even cross-over product placement. They can likewise feature trustworthy spokespeople, brand CEOs, and more. But, be enlightened in that location are some limits.
According to Amazon, 73% of US adults are more likely to purchase later on watching a production video. Some sellers even reported a ix.vii% increase in revenue after adding a video.
Guidelines for Amazon Product Listing Videos
Similar with Amazon product re-create and production images, production video guidelines are also fairly strict. Violation of these guidelines volition upshot in your video being removed, suspended admission to video uploads/content tools, or termination of your entire account.
Amazon Product Video Guidelines
Be aware of the guidelines and attach to them. Some key ones to note:
- Videos must exist entirely in English.
- Any claims you make (unsaid or explicit) must be supported by bear witness. Y'all may provide your personal stance, provided it is clearly noted as such. Whatsoever merits that could reasonably be interpreted as a factual statement must be accurate and substantiated.
- Whatever products used must exist yours and you lot must be the brand owner.
- No defamatory or derogatory statements almost competitor products or brands. Statements about competing products must be factual.
- Videos must not contain prices, promotion information, discount claims (including words such equally "cheap," "affordable," "on sale," etc.), or time-sensitive information.
- No health claims, medical claims, or medical advice (encounter the total department on this topic in Seller Primal for more information).
- No controversial, political, sensitive, or sexually suggestive content.
- Yous must not direct viewers away from Amazon.
- If you mention customer reviews, you must include authentic product data that tin be substantiated.
- Any client review details must be less than one year old.
The about upward-to-engagement guidelines can exist constitute in Seller Cardinal.
Technical Guidelines
Before upload, your video should be loftier-quality; 480p or higher is recommended. We suggest using a sixteen:9 aspect ratio for all-time results. The video must be under 5GB in file size, and it should be in .mp4 or .mov file format.
It'due south important that your video looks professional. If you take issues with the content or technical requirements, you tin can always hire a professional company--at that place are many, and Amazon recommends a few specifically. Exist sure to consider your brand's tone, market, and target customer, plus any FAQs you want to accost or answer.
Some other thing to consider is if your product has variations, and how you lot volition business relationship for them in your video. Exercise they demand divide videos? Or can all of your product information be cohesively placed in one video? Lastly, if you lot plan to expand to international marketplaces in the future, you will want to consider that your video may need boosted localization down the line. If resource are an issue, possibly have a video created that tin be used widely (without dialogue, for example).
You also volition demand a thumbnail epitome, which displays before a client plays the video. Don't only employ a screenshot. Ensure that your thumbnail is as well loftier quality.
How to Upload a Product Video on Amazon
Once your video is created, it'south simple to upload and manage. You can observe the video upload tool in Seller Fundamental, nether the Inventory tab. Click on Upload & Manage Videos .
Select your video or drag and drop the file to upload it to Seller Central. Enter a descriptive title for your video; less than sixty characters is recommended. Enter related product ASINs and upload a thumbnail epitome.
In one case submitted, videos can take several hours to process and publish, and around 72 hours to appear on the production particular folio.
Promote Your Products
With the option to add together production videos universally available to US sellers, it is undoubtedly one of the best ways to promote your products and further optimize your listings. With the capability to upload videos across your range, you lot should utilize this at an individual level or even brand-wide level.
Only be sure you're following the guidelines and getting support for whatever areas you are unfamiliar with. If y'all need assistance with listing optimization, overall marketing strategy, integrated account management and merchandising support, or help with production images or videos, please contact eCommerce Nurse.
Source: https://www.ecomengine.com/blog/amazon-product-video-guidelines
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